Advertising

What is Film Marketing — How to Sell Movies to an Audience

Stages of Film Production Film Financing Film Production Pre-Production Post-Production Film Distribution Film Marketing Making a movie is an extraordinary accomplishment that requires skill, perseverance, and a little bit of luck. But just because you’ve made a movie doesn’t mean anyone is going to see it. That’s where marketing comes in. What is film marketing?… Continue reading What is Film Marketing — How to Sell Movies to an Audience

Rex Provost

What is Product Placement in Movies and TV — With Examples

Cinematography Terms Screenwriting Terms Film Terms Film Crew Positions Ever noticed how your favorite character in a TV show always seems to be sipping from a certain brand of coffee or how the hero in a blockbuster movie never fails to drive the same flashy car? It’s not by chance.  This is the subtle art of… Continue reading What is Product Placement in Movies and TV — With Examples

Kyle DeGuzman

What is Post-Production — The Final Steps in the Process

BasicsOpen menu What is Post-Production What is VFX What are Special Effects What is Virtual Production What is SFX Makeup What is CGI What is Mocap What is Compositing What is Matte Painting What is Chroma Key What is a Green Screen What is a Blue Screen What is Practical Effects What is Motion Graphics… Continue reading What is Post-Production — The Final Steps in the Process

Alyssa Maio

What Are Upfronts in TV — How Advertising Works in Television

Ever wondered why certain “hot new TV shows” get a full-on media blitz while others… barely get a bus ad? It’s more than just the luck of the draw, but rather a TV business strategy that starts at an annual event called the TV Upfronts taking place every Spring in New York. But what are… Continue reading What Are Upfronts in TV — How Advertising Works in Television

Julia Mayfield

Ethos, Pathos & Logos — Definition and Examples of Persuasive Advertising Techniques

Advertising EssentialsOpen menu What is Pathos What is Logos What is Telos What is Kairos What is Ethos Ethos, Pathos & Logos What is an EPK What is a Creative Director What is Branded Content What is a Creative Brief How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How Does… Continue reading Ethos, Pathos & Logos — Definition and Examples of Persuasive Advertising Techniques

StudioBinder

What is the Rhetorical Triangle — Definition & Case Study

Is there any better feeling than winning an argument? Fortunately, Aristotle gave us the key to doing just that millennia ago. The Greek philosopher laid out three key components to persuading an audience that continue to be relevant today. So what is the rhetorical triangle? And how can you use it?Continue reading What is the… Continue reading What is the Rhetorical Triangle — Definition & Case Study

Rex Provost